CEMCA conducts Jury Meeting for Community Radio Challenge – Meri Prerana Mera Hunar
New Delhi, June 21, 2016: CEMCA in collaboration with Ministry of Skill Development and Entrepreneurship launched the first ever competition exclusively for CR Stations called “Meri Prerana Mera Hunar” to showcase “The Best Skilling Story in their Community”. The event was attended by 190 CR Stations from all over India.
In this competition, 55 entries from 36 CR Stations were received in 12 different languages. A jury panel of 20 members was identified across India who gave scores for these 55 entries based on the following 5 criteria of 20 points each –
a. Overall impact (persuasive, inspiring, aspirational) – 20 points
b. Originality and creativity (concepts, ideas, format) – 20 points
c. Relevance to community & Community Participation – 20 points
d. Clarity of message – 20 points
e. Technical proficiency and quality – 20 points
Based on these scores, a shortlist of 20 audio programmes was made. Audio programmes from each language found entry in this shortlist using the rule of 3:1. For every 3 programmes in a particular language, the top scoring programme was picked into shortlist. For every 6 programmes in a particular language, the top two programmes were picked into shortlist and so on. Also, to encourage the chances of awarding more CR Stations, no two entries from the same CR Station was allowed into the shortlist, even if they were the top scorers.
After all this due diligence, a panel of distinguished jury was invited for half a day jury meeting on June 21, 2016. The jury members were –
1. Prof. (Dr.) M.P. Lele Retired, Additional Director General, All India Radio & Doordarshan
2. Dr. Munish Kumar, Economic Advisor, Ministry of Information & Broadcasting
3. Ms. Esther Kar, Additional Director General, Press Information Bureau
4. Mr. R. Unnikrishnan Menon, Programme Executive, National Academy of Broadcasting & Multimedia (All India Radio & Doordarshan)
The panel was chaired by Dr. Lele, the eldest and the most experienced. All the members were welcomed by Dr. Shahid Rasool, Director CEMCA said, “This competition is intended to serve as a tool to make CR stations aware of the role they can potentially play in connecting youth to skills and skilled youth to employment and entrepreneurship.” All jury members were then introduced by Dr. R. Sreedher, former Director, CEMCA who is responsible for setting up the first ever CR in the country. Prof. Chandrabhanu Pattanayak was there to represent Ministry of Skill Development and Entrepreneurship.
The jury members worked meticulously listening to each and every of the shortlisted entry. Programme Officer – Skills, Sanjogita Mishra played the programmes one after the other reading out the synopsis of the programme submitted by CR Stations. Technical support was provided by Mr. Sunny Joseph, Admin Assistant, CEMCA. Jury used the above 4 criteria for judging the programmes .
As the programme was held in CEMCA office, entire staff extended support for the success of the event.
The results will now be published on CEMCA website and the audio programmes will be made available in CEMCA & NSDC websites. The prizes will be awarded in the month of July. The award function will be hosted by NSDC as agreed earlier.
