CEMCA and UNESCO commemorate CRVC (community radio video challenge) 2015 Awards ceremony
CEMCA and UNESCO commemorate CRVC (community radio video challenge) 2015 Awards ceremony
July 2, New Delhi: Community Radio is said to be a medium for the people, of the people and by the people. Although, the term radio depicts it as an audio medium but what if you present an audio medium with the help of a video. How confusing it may sound but CEMCA not only successfully organised this unusual challenge in association with UNESCO and Apeejay Institute of Mass Communication (AIMC), but also received some marvelous entries that were awarded and presented in an award ceremony attended by more than 100 audiences at the India International Center, New Delhi on June 30, 2015.
Community Radio being a low cost medium, primarily caters to the problems of the marginalised and disadvantaged groups of people whose voices often go unheard in the mainstream media. Considering the youth to be the strength of our country, it became imperative to not only engage them but also create understanding and importance of this medium for any community’s self-expression and development.
This 3-minute video challenge on the theme “Community Radio: Citizen’s Voices, Empowering Societies” was organized for the students of Indian media schools. The second and third positions were bagged by videos like ‘Radio Se Shauchalaya Tak’, ‘Meri Awaaz’ and ‘Namma Vanoli’, ‘Mrityur Mukh Theke’, ‘Gungunaati Ansuni Aawazein’, ‘Jaano Adhikar’, ‘Apna Radio’, respectively.
“Last year I was a runner’s up and this year I won this competition, so it’s a progress for me”, said Shilajit Dey from ILEAD, Kolkata, the proud winner of CRVC whose video ‘DOST’ won the first prize because of its concept and good cinematography.
The awards were distributed to the winners by a panel of eminent guests who congratulated and lauded the organisers for its efforts and the students for their creativity. Mr. Bhaskar Ghose, former Secretary of the Ministry of Information and Broadcasting and the Ministry of Culture, Government of India gave valuable insights on the importance of community radio in the development of the grassroots people. With community radio being discussed, one could not have missed the contribution of RJ Raunak from 93.5 Red FM who graced the show and entertained people with his hilarious gigs.
Marking his presence in the event, Mr. Sunit Tondon, Director General of Indian Institute of Mass Communication (IIMC) spoke about the importance and relevance of community radio and appreciated the organisers for its initiative. “CEMCA has been doing several works in spreading the message and keeping the flame alive” he further added while addressing the audience.
The award ceremony started with the welcome address by Dr. Ramesh Sharma, Director, CEMCA and the session opened with remarks from Mr. Shigeru Aoyagi, Director and UNESCO Representative to Bhutan, India, Maldives, and Sri Lanka. Prof. Ashok Ogra, Director, AIMC explained the Jury process of the video challenge. A member of the Jury, Dr Manoj Patairiya, Additional Director General, Prasar Bharati was also present along with the representatives from different organisations. Ms. Nidhi Ralhan of UNESCO announced the results of the CRVC 2015. Mr. R Thyagarajan and Ms. Monica Sharma of CEMCA gave the concluding remarks and proposed vote of thanks respectively. This ceremony was coordinated by Dr. Ankuran Dutta, Programme Officer, CEMCA. ,
