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| UNESCO Expert..... |
Unesco Expert calls for a new interactive pedagogy for Multimedia
Dr. Warren Mellor, Senior Programme Specialist, UNESCO, called upon the
educational community and IT specialists to develop a new pedagogy that
fosters active learning and interactivity while using multimedia resources.
Delivering the key note address at CEMCA's Orientation Programme on
Educational Applications of Multimedia, Dr. Mellor emphasised the changing
role of Educators in the twenty-first century vis a vis the use of new
technologies. He stressed 'Educators must become expert computer and media
users and advise media and computer specialists on how to meet the
educational needs of multiple communities.' Others who spoke on the
occasion included Prof. J.S. Yadava, Director of Indian Institute of
Mass Communication, the host institution for the Programme, Mr. Gopal
Saksena, Director, CEMCA, and Mr. Ravi Kanth, the Programme Coordinator.
The 5 day Orientation Programme was attended by 26 senior educational
administrators, media and training professionals from both government
and non-government sectors. The Programme aimed to familiarise the
participants with the medium of multimedia and its educational
applications through presentations, demos, case studies and "hands-on"
sessions. Eminent IT Specialists and Instructional Technologists who
included. Dr. Sugata Mitra, Vice-President, NUT, Prof. Sadagopan, IIM,
Bangalore, Dr. S.P. Mudur, Associate Director, National Centre for Software
Technology, Mr. Kunal Mullick, MD - Macro Graphics, introduced to the
participants Fundamentals of Multimedia, Internet, Databases, Virtual
Reality and other related concepts. The Case-Studies included a site-visit
to Indira Gandhi National Centre for Arts, New Delhi, and a presentation on
MITRA project by Specialists from CMC Ltd, Hyderabad. The participants were
appreciative of this CEMCA endeavour.
![]() Dr.Sugata Mitra,Vice-President, NIIT, unravelling the Multimedia mystique at CEMCA's Orientation Programme |
![]() Inaugural session of Orientation Programme - r to i, Mr.Gopal Prof J.S.Yadava, Dr.Mellor & Mr. Ravi Kanth |
| Cemca News |

Prof. A.W.Khan welcomes IGNOU V.C.
Prof. Takwale for a CEMCA Workshop
CEMCA's Workshop for NOS staff in Script Writing
Commonwealth Educational Media Centre for Asia (CEMCA) had organised a 5-day Workshop
in Scriptwrittng for Educational Television for the benefit of the academic
staff of National Open School. The Workshop began on April, 7, 1997, with an
inaugural address by the Joint Educational Advisor, Ministry of Human
Resources Development, Govt. of India, Dr. P.H.S. Rao, who traced the role
of Multi-media in the Open Learning system of today. In the subsequent days,
Ms. Kusum Nangia, Jt. Director, CIET, provided a context for the use of
audio-visual media in distance education, Ms. Sabeena Ghadioke, Sr.
Lecturer, Jamia Mass Communication Research Centre, introduced the
TV production process with participants being exposed to an actual
studio-based shooting. Dr. M.M. Chaudhri, Director, Consortium for
Educational Communication (UGC), highlighted some of the issues
(eg. producer-academic relationship) that affect a ETV production. Noted film maker, Mr. Arun Kaul compared the writing
approaches to different media and Mr. Gopal Saksena, Director, CEMCA,
spoke about the TV Language using examples from his work.

Participants of CEMCA-NOS Workshop with the cheif guest,Mr.Shiv Sharma
Retd.DG,Doordarshan, Prof M.B.Mennon, Chairman,NOS and the trainers
The Workshop concluded with a valedictory address by Mr. Shiv Sharma,
Retired DG, Doordarshan. He expressed concern at the increasing
commercialisation of the Indian Television to the detriment of educational
programming. He lamented the paucity of good TV Scripts as was evident from
the fare offered by the contemporary Television. Prof. M.B. Menon, Chairman,
National Open School, thanked CEMCA staff for their efforts. Mr. K. Ravi
Kanth, CEMCA, and Mr. R.K. Arya, NOS, were the Programme Coordinators tor
this training initiative.
Presentation Techniques for Educational Broadcasters
A 3-day Workshop on
Presentation Techniques for Educational Broadcasters covering various
forms of presentation as talks, demos, experiments, interviews,
discussions as relevant to educational television was conducted by
CEMCA in collaboration with Electronic Media Production Centre, IGNOU.
During the forenoon sessions, well known media experts shared their
experiences and offered valuable tips to the participants in making
effective presentations through different formats. Mr. Sunit Tandon,
a noted media and stage performer, spoke about audio & video
presentations,showing the way to perform belter with the microphone and before
the camera.

Mr. Sunit Tandon & Ms. Jai Chandiram
as trainers for a CEMCA Workshop
Ms. Jai Chandiram, Director - EMPC, IGNOU, sensitised the
participants to some of the commonly encountered flaws in
illustrated talks and demos. She offered suggestions for making
slicker and effective presentations. Mr. Kamleshwar, a well known
media personality, shared his vast experience in interviewing. He
emphasised that an interview needs sharp skills to get the best out
of a guest within a few minutes at the disposal of the interviewer.
In the afternoon sessions, the participants' presentations
were recorded on video and audio in different formats. These
recordings were reviewed by Ms. Jai Chandiram. Mr. Gopal Saksena,
Ms. Usha Puri and Ms. Smita Vats, who then offered individual advice
to participants on how to perform better. The Workshop. which evoked
a positive response from the 14 participants representing Open
Universities & Schools and Institutes of Correspondence Education,
was coordinated by Mr. K. Ravi Kanth. CEMCA.
CBA Chief visits CEMCA
The Secretary-General of Commonwealth Broadcasting Association,
London, Ms. Elizabeth Smith paid a visit to CEMCA on 22 Jan' 97.
She had discussions with CEMCA stalf to identify areas of mutual
interest. wherein collaborative endeavours could be envisaged.
![]() Ms. Elizabeth Smith, Sec-General,CBA being familiarised with the features of CEMCA's database. Also in photo are Ms. Usha Puri,Director(Prog's),AIR and CEMCA staff |
![]() Asian participants of COL-ADB Workshop on Integration of Media in Distance Education with trainers |
| Spotlight On |
Institute of Educational Technology, Allama Iqbal Open University,
Pakistan
Institute of Educational Technology (IET) was established by Allama Iqbal
Open University in 1974 for the production of broadcast and non-broadcast
audio/visual materials which supplement small group instruction and
individual study at a distance. In its initial years of operation, the
Institute was assisted by Pakistan Television (PTV) in the production of
its television programmes. In 1979, the Institute had its own TV studio
under a technical assistance scheme of UNDP. The Institute's technical
infrastructure was strengthened further in 1996, under a grant-in-aid
project of the Japanese Government.
Objective
To promote and support the distance teaching courses of Allama Iqbal Open
University
Infrastructure
The Institute has the following units:
Programme Production Department Staffed by Producers, this department
engages itself in the conceptualisation, design and actual
production of the audio visual materials. In all these processes, the
producers function as members of course development teams and media
related decisions are based on the objectives of the course, target
audience characteristics and the required learning outcomes.
Engineering Department Its staff consists of a team of trained television &
radio electronics engineers and technicians who operate and maintain the
television and the two radio studios. The department also provides general
audio/visual services to the different units of the University and installs
& services the audio/visual equipment of the Model Study Centres.
Design DepertmentIt provides the art, graphic and illustration inputs into the television
and audio/vision productions. Designers, illustrators, cartographers,
calligraphers and photographers work with the producers and course teams
to develop high quality visual materials. This department has a spacious
and well equipped Design Studio with a Photographic Suite.

IET's Television Studio
| News Briefs |
UKOU's research into Multimedia Applications
Meeting individual learning
needs is still a major challenge in education. Many developments, including
the use of information technology, continue to address this issue. In this
context, the Multimedia Enabling Technologies (MET) Group at the U.K. Open
University is engaged in research endeavours that focus on the applications
of information technology for teaching and learning drawing upon
innovations in multimedia and enabling technologies.
The Virtual Microscope is an acclaimed application of the MET Group
developed in collaboration with the University's Department of Earth
Sciences. The provision of virtual instrumentation, the effective
simulation of expensive equipment for difficult scientific procedure
is a domain where significant cost savings and real educational worth
can be demonstrated for multimedia. The Virtual Microscope, for example,
can be used to allow students to rotate a rock sample whilst viewing it in
plane polarized and cross polarized light simultaneously - something which
is not possible with a conventional microscope.The Virtual Microscope is
presented on CD-ROM. The twelve thin rock sections on the disc can be viewed
either using a hand lens or microscope. The microscope images can be
rotated'by three different methods.
IIT to set up India's 1st Virtual Campus
The Indian Institute of Technology,
Kharagpur, would be setting up India's first Virtual Campus in Bhubaneshwar
for distance education through fibre optic links. As part of this project,
the Institute has entered into an agreement with Dronacharya Academy,
Calcutta, for production of video taped lecture packages to be transmitted
'On-Line' to the students. A Centre for Network Planning is also to be
established with financial assistance of Rs. 60 lakh a year from the
multinational, Nortel of Canada (Source: Hindustan Times).
Online Radio Service for Broadcasters
In an attempt to harness the technological potential of the Internet,
One World Online (the Internet arm of the One World Broadcasting Trust)
with the help of Commonwealth Broadcasting Association has launched an
Online Radio News Service in April'97 as a one-year pilot project.
The project will enable radio broadcasters worldwide to download from the
Internet - and then re-broadcast from their local stations - sound clips
containing important human rights and development news. The information
is intended to flow both ways: radio stations from the South that join
the Radio News Service will be contributing material as well as receiving it.
To assist the broadcasters, One World has made available a text summary of
each audio clip, a suggested introduction, in and out points, and a possible
back announcement.
For further information,
E-mail One World on: justice@oneworld.org or
fax: 00 1494 481751 (Source: Combroad)
ITV for Teacher Training in India
Interactive Television (ITV) is to be used for Inservice Education of 2.5
million Primary Teachers in India over a 10 year period. The National
Action Plan (NAP) drawn up by the Government of India and UNESCO as part of
the 9th Five Year Plan, envisages the mass training of teachers through ITV
in the distance education mode. Self- instructional materials and personal
contact programmes are also to be integrated into this form of delivery.
Interactive Television would enable partial interactivity through the use
of a 2-way audio and one-way video between the teaching and receiving sites.
The ITV component of this Teacher Training project is to cost US $ 2.12
million. UNESCO has plans to design & develop three CD-ROMs on the
conceptual design & the technical aspects of ITV and also on the Plan's
pedagogical strategy.
Compact Video Microscope
In yet another instance of convergence of
technologies, a firm in the U.K has developed a new compact video
microscope (CVM). which may prove to be an invaluable investigative
tool for the scientific community. The microscope can be used hand-held
or as a stand-based conventional microscope. Its ability to perform
non-contact measurement and function as an inspection probe give the
microscope tlie potential for varied higher education applications
ranging from botany to archaeology to engineering.
The CVM is capable of displaying. printing and recording 480 TV line
resolution colour images at magnification of up to 1000X. The zoom lens
offers a dual magnification range -10X to 75X and 35X to 240X, and a
built-in illumination system provides semi-coaxial light. A prototype
fully portable unit which should prove a useful aid in the field, is
in development. For details, contact: P. W. Alien & Company 25 Swan
Lane. Evesham, Worcs WR 11 4 PE
OLI renamed the Open University of Hong Kong
Open Learning Institute
of Hong Kong has been renamed the Open University of Hong Kong (OUHK)
on 30 May 1997 following the approval by the Legislative Council of
the amended ordinance. OUHK becomes the seventh university of Hong Kong.
The University's President Prof. S.W. Tarn opined on the occasion,'The
change of title reflects the recognition of our academic standing, our
achievements and contributions over the eight years. Young though we are.
we have been providing higher education and training for over 60,000 adult
students whose needs cannot be met bv the conventional institutions.'
'The mixed media so far used in open universities must be supplemented or
changed to real multimedia using recent advances in telecommunication and
information technologies.'
-Prof. Wichit Srisa-An while delivering the Prof. G Ram Reddy Memorial
Lecture at New Delhi,July'97
Interactive Satellite Television
Tele-Conferencing in Distance Learning: Indian & Israeli Models
Introduction
In an effort to make distance learning a more interactive experience
for the students and to upgrade the skills of the field-based functionaries,
some distance education institutions in the Asian and Middle East regions
have adopted interactive communication technologies as Tele-Conferencing,
Computer Mediated Communication etc. Indira Gandhi National Open University
(IGNOU), India, and The Open University of Israel (OUI) are currently using
a satellite-delivered interactive television system for teaching & training
purposes. This form of communication is referred to by some as virtual
classroom and by others as tele-conferencing. It differs from
Desktop Video-Conferencing in that it does not use the ISDN telephone
system to deliver images and sounds.
Tele-Conferencing has been used extensively in North American educational
institutions to reach out to learners in remote places. The Instructional
Television Fixed Service of Stanford University delivers lectures in
engineering subjects (in real time) from the university campus to receiving
sites in the surrounding industries. However, in this case, the lectures are
transmitted through a microwave system.
The System
The Tele-Conferencing facility at IGNOU is called Training & Development
Communication Channel (TDCC) and is technically supported by the Indian
Space Research Organisation while the one at OUI is called OFEK and
operates under a cooperation agreement with Gilat Communication Engineering.
The basic configuration of the system consists of a teaching end studio
(2 in the case of TDCC, one at IGNOU campus. New Delhi, and the other in
ISRO premises, Ahmedabad)
and receiver 'nodes' (23 for TDCC and 18 for OFEK) spread across the
respective countries. In the case of TDCC, these 'nodes' are located at
IGNOU's Regional Centres, a few remote Study Centres and at all the State
Open Universities. The TDCC being a multi-user national resource has an
additional 200 nodes set up by other public institutions.
The teaching end studio is fully equipped with cameras, audio console etc.
and uplinks the audio & video signals to the Satellite from its control room
through a Transportable Remote Area Communications Terminal (TRACT). These
signals are downloaded at the receiving 'nodes' through the use of Direct
Reception Sets (DRS). The learners at these "nodes' are able to view the
TV presentations and establish a return communication link with the teaching
end studio through conventional STD telephone lines & fax. Both systems,
TDCC & OFEK, are 2-way audio and 1-way video. In the OFEK system,Computer
Mediated Communication is also an integral part, giving scope for 2-way
Multimedia presentations and Computerised reponses. In India, there are
plans to extend the national TDCC with VSAT mode of communications. This
would improve the 2-way voice & data transmission.

IGNOU's Training & Development Communication Channel(TDCC)
| Media Resources |
Learning through Movements
This programme shows a typical Learning Through Movements (LTM)
workshop in progress. The students are introduced to the LTM pt by engaging in
movement ac-s across a range of selected ar-rhe aim of the LTM workshops
promotion of learning through kinesthetic experience. Areas covered in this
tape are the vocabulary and dimensions of human movement, health and fitness,
skill acquisition, creativity and expressive movement, affective development,
learning , reinforcement of intellect through physical, multiple intelligence,
problem solving and education/coaching/leisure/sport.
Enquiries to: Dr. Myint Swe Khine,
Head, - ETC, Universiti Brunei Durusalam, Brunei
E-mail: myint@ubd.edu.bn
Videos For Computer Literacy

| Course/Training |
Distance Learning Packs on Electronic Media
Distance Learning is again
finding favour with educators and trainers, worldwide, given its increasing
association with technologies as Internet, CD-Rom, Video Conferencing.
Little wonder that even the broadcasters have taken to it lately for
imparting training and disseminating information on media production.
Some of the more recent distance learning packs available for use by
educators & broadcasters are:
i) 'PSC Matters !' - a print and video course in single camera production,
aimed primarily at TV journalists. It consists of a training manual
illustrated by video clips and is designed to help word-based storytellers
to tell their stories effectively using moving pictures, sound and commentary.
ii) 'Technology Matters' - a complete stand-alone self teaching resource
with print and video components developed with the expertise of Skillset,
UK's national TV training body. It explains TV and Video technology
principles in simple terms, for non-technical production personnel or
media students. Avoiding all maths and using text, diagrams, photographs
and video clips, it includes just about everything you would like to know
about how TV works but had never dared to ask an engineer.
iii) 'Video Production Matters' - a study pack designed for media students
and covering the production process in four units, pre-production (planning),
acquisition (shooting), post production (editing) and distribution/
evaluation. Much of it is also suitable for inexperienced programme
makers in broadcasting. The pack has been fully tested and evaluated.
For more information, contact: Peter Dewrance, Script to Screen
ILKLEY LS29 6RE U.K.
Phone ++ 44 1943 870238
Fax ++ 44 1943 876252
(Source: Combroad)
NIIT's Computer Literacy Initiative for Indian Public
On the occasion of the 50th anniversary of India's independence,
National Institute of Information Technology (NUT), a pioneer in
computer training, has launched a new TV series titled BOOT IT! aimed
at fostering computer literacy among the 280 million people in Indian
TV households. The TV series combines the effective communication skills
of a gifted teacher (.i.e. Dr. Sugata Mitra) with NIIT's own expertise in
training methodology and instructional design.
Given the one-way nature of TV communication with little scope for
teacher-student interaction or practice of skills. Dr. Sugata Mitra,
the conceptualiser of the series, has skillfully woven a learning system
around the TV broadcasts, ^distance learning kit, hands-on practice
sessions, telephone tutoring and certification on completion are all
integral elements of this effort to help learners derive maximum benefit
from the broadcasts.
The distance learning kit consists of course books in modular self-
instructional format covering a spectrum of topics, audio cassettes
to reinforce the main points and provide step-by-step solutions to the
practical exercises given in the books.
The opportunities for the hands-on practice sessions are provided through
NUT 's network of 400 LEDA Family Clubs, Educational Centres and
Computerdromes.
Telephone-tutoring (in the form of a dial-a-question service) and
Certification are value added paid services and are optional.
For more information, contact:
Dr. Sugata Mitra Senior Vice-President(R & D)
NIIT Ltd 8 Balaji Estate, Kalkaji NEW DELHI -110 019
Phone: 91 11620 3027,620 3037
Fax: 9111 620 3333
E-mail:sugatam@internet.niit.co.in
IGNOU's short courses in Electronic Media
The Electronic Media Production Centre (EMPC), Indira Gandhi National Open
University, New Delhi would be conducting the following Workshops in Media
Production over the week-ends:
* Advanced Techniques in Studio Lighting Oct. 24 - 26, 1997
* Art of Video Presentation Nov. 1 - 2, 1997
* Interview Techniques for Television Nov. 8 - 9, 1997
As the number of participants for these Workshops is be restricted to
around 10, early registration is advised.
For further details, contact:
The Director/Jt. Director (R) Electronic
Media Prodn. Centre
IGNOU, Maidan Garhi NEW DELHI -110 068
Phone & Fax : 91 11 6857079
Forthcoming CEMCA Training Programmes
Developing Multimedia Courseware - an International Workshop on tin'
design and production of educational multimedia materials, Nov. 24-28.97
Collaborating institution: National Centre for Software Technology
'Capturing Action Outdoors' - a Workshop on Field based Television
Production Collaborating institution: Film & Television Institute of India, Pune
Orientation Programme in Computer Applications for Non-Academic stuff
of Indian Universities* Collaborating institution: Taleem Research
Foundation, Ahmedabad
dates to be announced later
For further information, contact:
Director, CEMCA
Phone: 91 11 698 5208,699 6730
Fax: 91 11 698 5208
e-mail: cemca@giasdl01.vsnk.net.in
| Forthcoming Events |
October 3-5,1997
IlIrd International Conference on Asynchronous Learning Networks, Marriott
World Trade Center Hotel, New York, U.S.A Details from: Third ALN Conference,
SCE Registration office,
P.O. Box 1206,
Stuyvesant Station, New York,
NY 10009-9988
Web: http://www.aln.org/
November 8-12
International Congress of International Council for Educational Media
(ICEM),
Lisbon, Portugal Theme:Media Education (Elementary,
Secondary, Higher Education and Adult Education) Details from:
Dr.Ana Toennies,
Universidade Aberta,
147, P-1250 Lisbon, Portugal
Novemeber 11-14
XIth Annual Conference of the Asian Association of Open Universities,
Putra World Trade Centre, Kuala Lumpur, Malaysia Theme: Quality Assurance
in Distance and Open Learning Details from: Conference Secretariat, 11
th AAOU Conference, c/o Rector's Office, Institut Teknologi MARA, 40450
Shah Alam, Selangor Darul Ehsan, Malaysia Fax:60-3-5591057
E-mail: aaou@psmb.itm.edu.my
May 10-13,1998
Connections '98: The Conference on Educational Technology for
Post-Secondary Educators, Vancouver, Canada. Details from:
Amanda Harby, Fax: 250-387-9142 e-mail: harby@ctt.bc.ca
August 31 - September 4
Teleteaching '98: Distance Learning, Training and Education Theme:
The Global Information Society and the Next Millenium Details from:
Austrian Computer Society OCG, Fax: 43-1-5120235 9 E-mail: ifip98@ocg.or.at
| Reports & Publications |
Electronic pathways: adult learning and the new communication technologies
(1997) Field. J (ed.), National Institute of Adult Continuing Education,
Leicester, U.K.
Web-based instruction (1997) Khan.B.H. (ed.). Educational Technology
Publications Inc., Englewood Cliffs, New Jersey, USA
Open and distance learning: prospects and policy considerations (1997)
Unesco, Paris
Educational uses of the Internet: an exploratory survey (1996) Starr.
R. & Milheim.W., Educational Technology, Sept./Oct., ppl9-28
Integrating Technology into Distance Teaching at The Open University
of Israel (1997)Beller.M, ALN Magazine, Vol. 1, No. 1
The future of Educational Technology (1997) Bates.A.W., Learning
Quarterly, Vol.1, No.2
Evaluating OU multimedia: experience of evaluating CD-ROMs (1997)
Whitelock.D, Kirkwood.A. & Kukulska-Hulme.A., IET seminar paper,
30 Jan 97
Integrating New Technologies -Indian Perspective (1997) Alagh.
Y.K, University News, Vol.35.No.31
How television production specialists learn distance education
skills and knowledge (1995) Telg.R.W, Journal of distance education.
Vol. X, No. 2
The Virtual University: value and feasibility (1995) Laurillard.D,
Paper presented at 'Beyond competence to capability and the learning
society' Conference, 21 Nov. 95, UMIST, Manchester, U.K.
Considering the Use of Technology in Education and Training (1996)
Butcher.N, Open Learning through Distance Education, Vol.2, No,4
| New Appointments |
Dr. M. Aminul Islam as Vice Chancellor, Bangladesh Open University,
Dhaka
Prof. Afzal Mohammed as Vice Chancellor, Dr B R Ambedkar Open University,
Hyderabad, India
Prof. Moegiadi as Director, Unesco, New Delhi
Mr. Gopal Saksena as Director. CEMCA, New Delhi
Mr. Gopal Saksena joined CEMCA in Nov. 1996 after a distinguished career
in mass communications and education, spanning over 4 decades.
Mr. Saksena retired as the 1st Director of Central Production Centre, a
Centre of Excellence ofDoordarshan, India's State Ty broadcaster. He also
served as Controller of Programmes and Officer-in-charge, Schools
Television there when he introduced India's first Primary School TV
Service. Earlier, he taught television at Film and TV Institute, Pune.
Last. he worked as Controller (Video Documentation) in Indira Gandhi
National Centre for Arts, New Delhi. A prolific writer, Mr. Saksena
authored a book Television in India: Changes and Challenges. He was
given the Media-India Award for Excellence in Electronic Media in 1988.
We miss....
Ms. Kusum Nangia, who passed away on 16 September 97. Mrs. Nangia made
valuable contribution to the field of Educational Media. She had recently
retired as Joint Director, CIET, NCERT, India.
Acknowledgements....
International Centre for Distance Learning, Milton
Keynes, U.K. BUFVC, London, U.K. ACU, London, U.K.
Contributions to....
The Editor Edu CommAsia CEMCA
52, Tughlakabad Inst. Area
NEW DELHI- 110062
Phone & Fax: 91 11 6985208
e mail:cemca@giasdl01. vsnl.net.in
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